Buyers considering the Tesla Cybertruck may face a harsh reality, its value is plummeting far faster than rival pickups.
According to new market data, the Tesla Cybertruck has lost between 35% and 45% of its value in just its first year. This dramatic decline starkly contrasts with the Ford F-150, America’s best-selling truck, which only depreciates around 13% in the same period, based on figures from Edmunds.
Tesla’s own trade-in pricing reflects the trend. A 2024 Cybertruck AWD Foundation Series with just 6,200 miles is listed for $65,400, a steep drop from its original $100,000 price tag. Third-party platforms like CarGurus peg real-world depreciation even higher, closer to 45%.
Industry experts say the drop is driven by waning public enthusiasm, Tesla’s shifting brand perception, and uncertainty surrounding Elon Musk’s leadership. Despite Musk’s projection of 250,000 units per year, fewer than 50,000 Cybertrucks have been sold since launch in late 2023.
In contrast, the Ford F-150 maintains its value far better, needing five years to reach the same 42% depreciation level the Cybertruck hits in just one. For consumers, this could mean being “underwater” on their car loan within a year of purchase.
Depreciation may not matter to lifelong owners, but for those who plan to trade or resell, it’s a serious financial consideration. While some buyers may see this as an opportunity to grab a discounted Cybertruck, others may be rightly concerned about long-term value loss.
The numbers reveal a clear picture: the Cybertruck’s rocky resale performance may signal a product-market mismatch. As the electric truck market matures, value retention may play an even larger role in future purchasing decisions.
Read more on Tesla slashes Cybertruck prices by over $10,000 amid profit drop, weak demand
