• News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa
Sunday, June 1, 2025
  • Login
Auto Journal Africa
  • News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa
Ask Autojorunal AI
No Result
View All Result
  • News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa
No Result
View All Result
Morning News
No Result
View All Result
Home News Brand

Why Jaguar’s logo makeover has everyone talking

David Ijaseun by David Ijaseun
November 24, 2024
in Brand, News
0
Why Jaguar’s logo makeover has everyone talking

Why Jaguar’s logo makeover has everyone talking

1k
SHARES
15.8k
VIEWS
Share on FacebookShare on Twitter

Jaguar has unveiled its new logo, marking a decisive shift towards an all-electric future while leaving behind its legacy of powerful combustion engines. The British luxury carmaker revealed a revamped logo, updated design philosophy, and striking new slogans to position the brand as a leader in modern automotive design.

This rebranding effort is part of Jaguar’s transformation strategy, including retiring iconic models like the E-Pace and F-Type to make way for electric vehicles. The company’s latest campaign features the minimalist slogan “Copy Nothing” and a sleek new logo with circular “J” symbols in a reflective pattern.

READ ALSO

China’s BYD disrupts Europe’s EV market with sub-€20,000 Dolphin Surf

Mansory’s Bonkers convertible G-Wagen makes 820 HP and ditches the roof

New Look, New Era

Jaguar’s famous leaping Jaguar emblem remains but has been tweaked, now facing right instead of left. The aesthetic leans towards a minimalist, high-fashion vibe, which the automaker described as “exuberant modernism.” The changes were teased in a video campaign reminiscent of a luxury fashion show. They will culminate with the debut of Jaguar’s new design concept at Miami Art Week on December 2, 2024.

“This is a reimagining that recaptures the essence of Jaguar,” said Professor Gerry McGovern OBE, Jaguar’s Chief Creative Officer. “We’re returning to the values that once made Jaguar so loved, but making them relevant for today’s audience.”

Mixed Reactions

The public response has been divided. Fans of Jaguar’s performance-driven heritage have criticized the move away from V8 and V12 engines, with some likening the new branding to a luxury fashion label rather than an automaker. Others, however, see the redesign as a bold step into the future of sustainable mobility.

Jaguar’s gamble on a fully electric lineup comes as the global auto industry pivots towards sustainability. While full details of its new electric vehicles remain under wraps, the company’s vision suggests it aims for a blend of style, innovation, and performance that aligns with the demands of a new generation of drivers.

Read more on Why Jaguar lovers in the UK must wait until 2026 for the all-new electric models

Tags: electric vehicleHeadlineJaguar

Related Posts

BYD Dolphin Surf EV
Electric Vehicles

China’s BYD disrupts Europe’s EV market with sub-€20,000 Dolphin Surf

May 22, 2025
Mansory’s Bonkers convertible G-Wagen makes 820 HP and ditches the roof
News

Mansory’s Bonkers convertible G-Wagen makes 820 HP and ditches the roof

May 20, 2025
South Africa offers Tesla tariff deal to secure U.S. trade, Starlink access
Africa

South Africa offers Tesla tariff deal to secure U.S. trade, Starlink access

May 20, 2025
Volkswagen considers Italdesign sale amid European market pressures
News

Volkswagen considers Italdesign sale amid European market pressures

May 19, 2025
Mexican Navy Ship strikes Brooklyn bridge, killing 2, injuring 17
Business

Mexican Navy Ship strikes Brooklyn bridge, killing 2, injuring 17

May 18, 2025
Nigeria’s auto sector
Africa

Stakeholders laud FG’s ‘Nigeria First’ initiative, call it a boon for local auto industry

May 14, 2025
Next Post
Jaguar EV logo

Jaguar's controversial rebrand: Will bold moves pay off in competitive EV market?

POPULAR NEWS

Inferno at Toyota 1000 Desert Race consumes 49 cars

Inferno at Toyota 1000 Desert Race consumes 49 cars

July 3, 2023
Mobius Motors

Mobius Motors: Rising taxes, competition ends Kenyan SUV maker’s journey

August 7, 2024
Autojournal car race

Get ready for the biggest RACE show this December in Nigeria

August 12, 2024
From style to sustainability: How Geely Auto is shaping the future of luxury vehicles

From style to sustainability: How Geely Auto is shaping the future of luxury vehicles

October 25, 2024
Oyo State Governor gifts Saheed Osupa Toyota Prado SUV worth ₦70M 

Oyo State Governor gifts Saheed Osupa Toyota Prado SUV worth ₦70M 

August 22, 2023

EDITOR'S PICK

A woman gave birth to a newborn baby son, Mehdi, during a Turkish Airlines flight [Insider.com]

What is the citizenship of babies born mid-flight?

August 22, 2023
Jetcar Kromh

How Jetcar Kromh exports Egyptian water cruiser to 70 countries

March 23, 2025
Toyota Industries

Investors speculate as Toyota Industries’ shares hits record highs

April 28, 2025
Behind the Scenes: What a day in a flight attendant’s life looks like

Behind the Scenes: What a day in a flight attendant’s life looks like

March 29, 2025

About

Auto Journal Africa is the leading online and print magazine for automobiles in Africa.

Follow us

Recent Posts

  • Toyota transforms RAV4 into all-hybrid SUV starting 2026
  • BMW reveals next-gen superbike concept with 230hp and carbon winglets
  • Tesla loses ground in Europe as EV rivals surge amid cooling sentiment over Model Y
  • Xiaomi rides high on Q1 boom, profits surge 65%

Links

  • Privacy Policy
  • About Us
  • Contact Us
  • News
  • Reviews
  • Events
  • Tools
  • For Sale

© 2023 Auto Journal

No Result
View All Result
  • News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa

© 2023 Auto Journal

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In