Governor Otti’s local-first policy gains momentum with Roxette Motors

Abia State Governor Alex Otti has reaffirmed his administration’s commitment to boosting local manufacturing by supporting indigenous enterprises and promoting Made-in-Aba products. Speaking on Saturday at the presentation of 24 Roxette trucks assembled in Abia to state lawmakers, Otti emphasised the importance of patronizing homegrown manufacturers to drive economic growth.

“I have a policy of patronizing indigenous manufacturers whenever their products are available,” Otti stated, highlighting that the trucks were sourced from Roxette Motors, an Abia-based company. “This policy is yielding results, as many of our people are improving their craftsmanship,” he added.

Otti’s administration has also partnered with the United Nations Development Programme (UNDP) to establish an export growth lab aimed at enhancing the quality of locally produced goods to meet international standards. This move is part of a broader strategy to revitalize Abia’s economy by expanding infrastructure, promoting inclusive governance, and supporting local enterprises.

Championing local brands over foreign labels

Governor Otti criticised the practice of branding locally made products with foreign names, urging manufacturers to take pride in their products. “What we are doing now is encouraging them to boldly write their names instead of using Prada, Gucci, or Fendi,” he said. He argued that improving the quality of local products is essential for entering the export market.

The governor’s advocacy for indigenous branding is seen as a way to combat counterfeiting and build trust in locally made goods. Otti pointed out that the recently established Roxette Motors Assembly Plant in Ukwa, which was initially planned for another state, is a testament to his administration’s resolve to support local businesses.

A Path Forward for Abia’s Economy

The Abia State government’s focus on local enterprises extends to infrastructure development. The road leading to the Roxette factory is nearing completion, and a new maintenance workshop in Ohiya has been set up to support the vehicles. “We are ensuring that local businesses receive the necessary support,” Otti remarked.

Lawmakers have praised the governor’s efforts, with Deputy Speaker Augustine Okezie expressing gratitude for the new trucks and support for local manufacturers. Otti reiterated his open-door policy, stressing that political affiliations would not hinder the state’s progress. “Our approach remains the same. We are not pressuring anyone, but our doors remain open,” he said.

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