• News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa
Tuesday, July 14, 2026
  • Login
Auto Journal Africa
  • News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa
Ask Autojorunal AI
No Result
View All Result
  • News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa
No Result
View All Result
Morning News
No Result
View All Result
Home Business

The scarcity strategy: How Edmiston turned market intelligence into €3bn of yacht sales

David Ijaseun by David Ijaseun
January 7, 2026
in Business, Premium
0
Edmiston
1.4k
SHARES
12.9k
VIEWS
Share on FacebookShare on Twitter

In a year when buyers had money but yachts were hard to find, Edmistion, a superyacht brokerage found a way to win by making scarcity work in its favour.

The global yacht brokerage market spent 2025 navigating a familiar problem: strong demand at the top end, but very limited supply. Finding yachts above 60 metres, and especially above 80 metres, became increasingly difficult. Against this backdrop, Edmiston delivered what its leadership describes as a standout year built not on one major deal, but on repeatable execution.

READ ALSO

California electric vehicle rebates 2026: Who qualifies for the $3,500 incentive?

Mystery owner matches Bugatti Bolide with Gulfstream G550 in $66m luxury display

The firm sold 44 yachts over 30 metres in 2025, with total transaction values exceeding €3 billion. More strikingly, it accounted for 57 percent of all global sales in the 65-metre-plus segment, completing seven of the nine largest yacht transactions worldwide.

Performance in a scarcity-driven market

At the top of the market, demand from ultra-high-net-worth buyers remains strong. But supply is the constraint. According to the firm, newer, high-quality yachts continue to transact quickly, while older vessels require realistic pricing to avoid stagnation.

Design expectations have also shifted. Buyers now prioritise beach clubs, wellness spaces, volume and open layouts. Environmental performance and new propulsion systems are emerging as the next dividing line, shaping resale values and future demand.

This has created a two-speed market. Newer yachts show price stability and, in some cases, modest appreciation. Older yachts move more slowly. Against this backdrop, Edmiston’s yachts sold at roughly twice the speed of the wider market.

The rise of off-market transactions

A key differentiator in 2025 was the firm’s focus on off-market transactions. Deals such as Alchemy and U-81 were completed even though the yachts were not publicly listed.

This approach relies on deep relationship networks, strong intelligence on owner intent, and fast execution once opportunities appear. With limited public inventory, brokerage performance increasingly depends on turning “unavailable” assets into viable deals.

Technology, culture and private ownership

Edmiston credits technology investments with enabling faster decisions and sharper pricing advice, while stressing that systems support, not replace, broker judgement.

As a privately owned firm, leadership says it benefits from agility, collaboration and long-term thinking. This structure allows senior expertise to be pulled into deals quickly, improving conversion in complex negotiations.

Charter as a demand engine

Charter continues to act as a gateway to ownership. High-specification yachts such as the 87-metre Vento and a new 72-metre Sanlorenzo flagship reflect the growing role of luxury charter revenue in introducing new buyers to the market.

Read more on Superyacht builders go bigger and greener, setting new records in 2025

Related Posts

Electric vehicles
Electric Vehicles

California electric vehicle rebates 2026: Who qualifies for the $3,500 incentive?

July 14, 2026
Bugatti Bolide With Gulfstream G550
Business

Mystery owner matches Bugatti Bolide with Gulfstream G550 in $66m luxury display

July 14, 2026
BMW is losing China, can the Neue Klasse save it?
Electric Vehicles

BMW is losing China, can the Neue Klasse save it?

July 14, 2026
Volkswagen
News

Volkswagen weighs more job cuts as cost gap with rivals widens

July 13, 2026
Nissan is investing £10 million ($13.5 million) in a pioneering UK research programme that could change how electric vehicles are powered
News

Nissan is investing £10 million in a pioneering UK research programme that could change how electric vehicles are powered

July 13, 2026
Mazda Australia's EV Boom
Electric Vehicles

Mazda Questions Australia’s EV Boom as Critics Argue Consumer Demand Remains Strong

July 9, 2026
Next Post
Tim Carbury

Berthon International appoints Tim Carbury as Head of Sales in Spain

POPULAR NEWS

Inferno at Toyota 1000 Desert Race consumes 49 cars

Inferno at Toyota 1000 Desert Race consumes 49 cars

July 3, 2023
Mobius Motors

Mobius Motors: Rising taxes, competition ends Kenyan SUV maker’s journey

August 7, 2024
Autojournal car race

Get ready for the biggest RACE show this December in Nigeria

August 12, 2024
From style to sustainability: How Geely Auto is shaping the future of luxury vehicles

From style to sustainability: How Geely Auto is shaping the future of luxury vehicles

October 25, 2024
Rolls-Royce La Rose Noire Droptail 2026, the most expensive car in 2026

Ultra-luxury: The 10 most expensive cars in the world in 2026

January 7, 2026

EDITOR'S PICK

Porsche Vision 357

Porsche merges past, present and future with Vision 357

February 3, 2023
Tesla autopilot

Why Tesla’s sales are falling despite cheaper EVs, big tech bets

January 1, 2026
South Korea’s deadliest plane crash in decades leaves 179 dead: How it happened

South Korea’s deadliest plane crash in decades leaves 179 dead: How it happened

December 31, 2024
Consumer Reports reveals top 5 worst cars of 2024

Consumer Reports reveals top 5 worst cars of 2024

May 27, 2024

About

Auto Journal Africa is the leading online and print magazine for automobiles in Africa.

Follow us

Recent Posts

  • California electric vehicle rebates 2026: Who qualifies for the $3,500 incentive?
  • Mystery owner matches Bugatti Bolide with Gulfstream G550 in $66m luxury display
  • BMW is losing China, can the Neue Klasse save it?
  • Carmakers secure early win in UK diesel emissions lawsuits

Links

  • Privacy Policy
  • About Us
  • Contact Us
  • Terms & Conditions
  • News
  • Reviews
  • Events
  • Tools
  • For Sale

© 2023 Auto Journal

No Result
View All Result
  • News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa

© 2023 Auto Journal

Welcome Back!

Sign In with Google
OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?