Luxury car maker Ferrari could face fresh questions about how far it controls its brand image after rapper Rick Ross posted a video showing horses eating hay from two of his prized supercars.
The viral clip, shared on social media, showed one horse feeding from a red Ferrari 488 Spider while another ate from a black Ferrari F8 Spider at Ross’s Georgia estate.
The unusual scene quickly attracted attention online, with many viewers questioning whether the stunt could place the rapper at risk of Ferrari’s well-known blacklist.
Ferrari and Luxury Car Ownership
Ross, who owns a collection of around 100 vehicles, is known for showcasing his cars online and during his annual “supercar safari” event.
In the video, Ross appeared amused by the reaction.
“What you all gonna do?” he asked while filming the horses feeding from the vehicles.
The stunt came shortly after online criticism over Ross flying on a commercial airline despite owning a private jet. Some social media users suggested the rapper’s decision to fly commercially was evidence that his wealth had declined.
Ross responded to those claims on Instagram.
“For the ones who want to know where my jet at, obviously didn’t get the memo it’s being updated with Starlink,” he said, describing the technology upgrade as a costly investment.
Ferrari Blacklist Debate
The incident has renewed discussion about Ferrari’s reputation for restricting how owners use and market their vehicles.
Over the years, several celebrities have reportedly fallen out of favour with the Italian luxury brand.
According to reports, rapper 50 Cent faced criticism after filming himself washing a Ferrari with champagne. Rapper Tyga was reportedly linked to lease-payment issues involving multiple Ferraris. Singer Justin Bieber was also reported to have faced restrictions after modifying his Ferrari F458 Italia.
While Ferrari has not commented on Ross’s latest stunt, the video has reignited debate over whether luxury brands should have influence over what customers do with products they legally own.
For now, there is no indication that Ross has been banned. But the viral video has once again placed Ferrari, Luxury Cars, Private Jet ownership, and celebrity wealth under the spotlight.
Only time will tell whether the rapper’s horse-feeding stunt becomes another chapter in Ferrari’s long history of brand-protection controversies.
Read also: Ferrari Luce review: Why Jay Leno thinks the new supercar lacks Ferrari identity
