Ferrari Luce review: Why Jay Leno thinks the new supercar lacks Ferrari identity

Jay Leno, one of the world’s most recognized automotive collectors, has offered a simple but revealing verdict on Ferrari’s newest model, the Ferrari Luce.

Speaking after being asked by renowned Ferrari collector David Lee about the vehicle, Leno said the car “looks like an electric car” and does not immediately appear to be a Ferrari.

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The comments have added fuel to an ongoing debate among enthusiasts about whether iconic brands can modernize their designs without losing the visual identity that made them famous.

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Leno’s opinion carries weight because of his reputation in the collector community. Despite owning one of the world’s largest private vehicle collections, he does not own a Ferrari.

His decision, however, is not based on a dislike of the cars.

In a previous appearance on the Road to Success Stories podcast, Leno explained that he never felt comfortable with what he described as the exclusive culture surrounding Ferrari ownership.

He contrasted that experience with his purchase of a McLaren, where company representatives advised him against spending extra money on an upgrade he did not need.

According to Leno, that interaction made him feel valued as a customer.

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When discussing the Ferrari Luce, Leno stopped short of criticizing the vehicle outright.

“It looks like an electric car, it just doesn’t look like a Ferrari,” he said.

He added that the design was not unattractive but suggested that buyers have become accustomed to Ferraris generating an immediate emotional reaction. Leno also acknowledged that resistance to design changes is common in the automotive world.

As an example, he pointed to the reaction from Corvette enthusiasts when the brand moved away from its traditional round taillights.

For brands such as Ferrari, maintaining heritage while embracing innovation remains a delicate balancing act.

While Leno’s comments do not appear likely to change Ferrari’s direction, they reflect concerns shared by some enthusiasts who believe a Ferrari should be instantly recognizable at first glance.

Whether the Ferrari Luce ultimately wins over critics may depend on how customers respond once the model reaches a wider audience.