Why BMW iVision Dee is your ride to the future of luxury electric sedans

The BMW is your ticket to the luxury electric sedans of the future.

BMW iVision Dee Concept car was unveiled at the Consumer Electronic Summit (CES) in Las Vegas in 2023. The name “Dee” stands for “Digital Emotional Experience,” and this car is meant to make you feel like you’re in a virtual reality world and show what might be possible with electric sedans or cars with four doors in the future.

How the BMW iVision Dee concept works
The BMW iVision Dee is the most important car in BMW’s future lineup, which will be based on this model and used as a guide.

Its shape is based on many things. BMW says it looks at old cars like the Rolls Royce Silver Ghost II and Mercedes Maybach S600 Pullman for ideas. The exterior or body of I Vision Dee can be changed to one of 32 different colours at the touch of a button, and it’s not just for looks; this feature lets you customise your BMW in any way you want!

With its futuristic design and features like air vents that change colour depending on the temperature, this car’s interior is beautiful. It also has touch screens on either side so that passengers can use their voice to control their music or navigation system.

Also, “DEE” or “Digital Emotional Experience” means that the car can change colour, light up, and even move to music. The five-step process includes analogue, driving-related information, content from communication systems, and access to virtual worlds.

In addition to that, iVision Dee is an electric car that is meant to be an alternative to gas-powered cars for getting around town or going on long trips.

In a keynote address at CES, BMW Group CEO Oliver Zipse said, “With the BMW I Vision Dee, we’re showing what’s possible when hardware and software come together.” “We can use digitalization to its fullest potential to turn the car into an intelligent companion.”

Similarly, Domagoj Dukec, head of brand design for BMW, said, “With our technology, everyone in the car, even those in the back, can see the same information.”

Using a “mixed reality slider” on the dashboard, the driver can change the information, entertainment, augmented reality, and virtual reality that is shown on the windscreen.

Dukec said that the slider can “change from the real world to the digital world.”

BMW said that the technology will be built into its next-generation Neue Klasse platform, which will come out in the middle of the decade.

By putting important driving information on the windscreen instead of a dashboard-based instrument cluster or a centre display, the driver can keep their eyes on the road.

The windscreen display also gets rid of the need for screens on the dashboard, making it possible to have a simple interior.