Stellantis vows to win back U.S. buyers after $1.7bn tariff blow

Stellantis says it will reconnect with American car buyers, even as U.S. tariffs are set to cost the company $1.7 billion in 2025. New CEO Antonio Filosa made this promise during his first call with investors, pledging to bring back popular models and fix what went wrong in 2024.

The company confirmed that its biggest move yet is the return of the powerful V8 Hemi engine to Ram trucks. “We are adding vehicles that people actually want,” Filosa said. “That’s how we grow again.” Stellantis plans to launch more U.S.-focused cars to fill the gaps where its lineup fell short last year.

Shares of Stellantis rose by 0.2% on Tuesday, recovering from early drops. The company expects better cash flow and sales in the second half of 2025, after losing €3 billion earlier this year. However, the 1.5-billion-euro tariff hit, mainly from U.S. duties on Mexican and Canadian imports, remains a heavy cost. Over 40% of its U.S. car sales in 2024 came from those regions. Despite these challenges, Filosa said, “I believe in action, not blame. And we have a lot of work to do.”

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