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Kith, Cigarette Racing launch $1.6m custom powerboats for high-speed summer luxury

Michael Olabode Williams by Michael Olabode Williams
May 24, 2025
in Business, Premium
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Kith, Cigarette Racing launch $1.6m custom powerboats for high-speed summer luxury
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Luxury streetwear meets open-water thrill this summer as Kith debuts a bold new collaboration with Cigarette Racing. The fashion powerhouse has partnered with the legendary American boatmaker to unveil three bespoke high-performance powerboats that blend cutting-edge engineering with custom Kith design.

The collection features the 515, the 42’ X, and the 42’ Auroris, each boasting Kith’s signature visual identity and world-class marine tech. Designed for speed, elegance, and exclusivity, these boats aren’t just watercraft—they’re moving statements of style and performance.

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All three models have been fully customized. The flagship 515 is coated in Kith’s black-and-blue livery, equipped with dual 22-inch Garmin HD multifunction displays, GPS, and integrated Mercury engine diagnostics. The 42’ X wears a wood-style airbrush exterior with white and brown accents inside, topped off with Kith detailing across the speedometer, steering wheel, and seat stitching.

The 42’ Auroris pairs a vibrant green Kith exterior with luxurious features and built-in navigation systems. Inside, you’ll find embossed Kith logos across seats and headrests, plus a startup screen animated with the iconic Pegasus motif.

In addition to the boats, Kith has dropped a limited-edition apparel capsule inspired by the Cigarette Racing aesthetic. This exclusive line includes co-branded outerwear and accessories tailored for life on and off the water. Pricing for the boats starts at $1.6 million, with orders beginning May 16 through Cigarette Racing.

This collaboration signals a new wave of luxury that bridges high fashion with performance engineering. For enthusiasts of both speed and style, summer just got a major upgrade.

Read more on Giorgio Armani’s 236-foot golden Superyacht makes a splash in Italian waters

Tags: KithLuxury yacht

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