Kith, Cigarette Racing launch $1.6m custom powerboats for high-speed summer luxury

Luxury streetwear meets open-water thrill this summer as Kith debuts a bold new collaboration with Cigarette Racing. The fashion powerhouse has partnered with the legendary American boatmaker to unveil three bespoke high-performance powerboats that blend cutting-edge engineering with custom Kith design.

The collection features the 515, the 42’ X, and the 42’ Auroris, each boasting Kith’s signature visual identity and world-class marine tech. Designed for speed, elegance, and exclusivity, these boats aren’t just watercraft—they’re moving statements of style and performance.

All three models have been fully customized. The flagship 515 is coated in Kith’s black-and-blue livery, equipped with dual 22-inch Garmin HD multifunction displays, GPS, and integrated Mercury engine diagnostics. The 42’ X wears a wood-style airbrush exterior with white and brown accents inside, topped off with Kith detailing across the speedometer, steering wheel, and seat stitching.

The 42’ Auroris pairs a vibrant green Kith exterior with luxurious features and built-in navigation systems. Inside, you’ll find embossed Kith logos across seats and headrests, plus a startup screen animated with the iconic Pegasus motif.

In addition to the boats, Kith has dropped a limited-edition apparel capsule inspired by the Cigarette Racing aesthetic. This exclusive line includes co-branded outerwear and accessories tailored for life on and off the water. Pricing for the boats starts at $1.6 million, with orders beginning May 16 through Cigarette Racing.

This collaboration signals a new wave of luxury that bridges high fashion with performance engineering. For enthusiasts of both speed and style, summer just got a major upgrade.

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