Dangote Peugeot unveils Nigeria-assembled 3008 GT SUV

Dangote Peugeot Automobiles Nigeria Limited (DPAN) has officially begun assembling the Peugeot 3008 GT model in Kaduna, marking a milestone in the country’s quest to revive local auto manufacturing.

The Peugeot 3008 GT, equipped with a high-performance 1.6-litre turbocharged engine, is a premium addition to the range of vehicles rolling off DPAN’s modern assembly plant. Speaking about the development, Umar Isa-Kaita, Chief Commercial Officer of DPAN, said, “This milestone demonstrates our commitment to restoring Peugeot’s leadership in the Nigerian auto market while meeting the unique needs of Nigerian motorists.”

Expanding Local Production

The Kaduna plant, which can assemble up to 120 vehicles daily, represents a major stride for Nigeria’s auto sector. The locally-assembled 3008 GT joins the popular 301 sedan and the 5008 SUV in DPAN’s lineup. The automaker also plans to launch the Peugeot Landtrek pickup truck, initially offering a 4×2 variant, with the 4×4 version under consideration.

The Managing Director of DPAN, Ibrahim Isa Gachi, emphasized the company’s broader vision: “Our goal is to position the Peugeot brand at the forefront of Nigeria’s automotive market once again. With a robust assembly capacity and a growing dealership network, we are on track to achieving this.”

A Car Built for Nigerians

The 3008 GT boasts features tailored to Nigeria’s challenging roads and driving conditions. It offers advanced safety systems, including eight airbags, lane departure warnings, and anti-lock braking systems (ABS). The Electronic Stability Program (ESP) prevents skidding, while the Electronic Brake-force Distribution (EBFD) ensures optimal braking force for each wheel.

Designed with comfort in mind, the SUV features a driver lumbar massage seat, Bluetooth telephony, and dual-zone automatic climate control. Drivers can enjoy enhanced control through the Peugeot i-Cockpit, a state-of-the-art interface that includes a 12.3-inch head-up display and an 8-inch touchscreen.

Isa-Kaita noted the 3008 GT’s appeal, stating, “This is more than just a car—it’s an experience. From the luxurious interior to the cutting-edge safety features, it offers something truly unique to Nigerian drivers.”

Boosting the Local Economy

DPAN’s renewed focus on local production is expected to have a ripple effect on the Nigerian economy. The assembly plant not only creates jobs but also stimulates the local supply chain for parts and services. To further enhance accessibility, DPAN is working with new dealerships across Nigeria, ensuring comprehensive after-sales support for Peugeot customers.

Economic analysts estimate that the revival of local auto manufacturing could contribute significantly to Nigeria’s GDP. This aligns with the government’s vision for industrialization and reducing reliance on imported vehicles, which accounted for over 70% of Nigeria’s car market in 2024.

The Legacy of Peugeot in Nigeria

Peugeot once dominated Nigeria’s automobile market in the 1980s and early 1990s, symbolized by its iconic lion emblem. However, policy inconsistencies and economic challenges allowed fully built Asian imports to overtake the market. Today, Dangote’s investment in DPAN is revitalizing the brand, aiming to restore its former glory.

Peugeot’s technical partner, Stellantis Group, plays a key role in ensuring global standards are maintained. “The 3008 GT is proof that local assembly can deliver world-class vehicles,” said Isa-Kaita.

Read more on Nigeria’s 10-For-10 campaign aims to convert 10,000 vehicles to CNG in 10 weeks