The automotive industry is no stranger to the impact of economic conditions on its market, with the pandemic causing a significant dip in demand for both new and used vehicles in the first half of 2020.
As manufacturing and sales activities were shut down to combat the spread of the virus, the industry faced unprecedented challenges. However, the latter half of the year saw a significant growth in demand for vehicles as consumers opted to drive instead of using public transportation.
The pandemic also accelerated the growth of online and digital channels for business-to-consumer purchases, leading OEMs and industry players to virtualize their dealerships and operate remotely.
The profitability of the auto financing market is not immune to sluggish market conditions, interest rate hikes, and fuel price deregulation. High-interest rates erode consumers’ purchasing power, leading to decreased demand for luxury goods like cars.
The auto market has also been impacted by supply chain issues and increased demand from consumers and businesses after years of tight vehicle inventories during the pandemic.
As much as the auto financing market is sensitive to economic changes, it can also benefit from supportive government policies and trends toward digitization and virtualization. As the world navigates the post-pandemic landscape, research shows the automotive industry will need to adapt to changing consumer behaviors and market conditions to stay competitive and profitable.
Read more on Nigeria’s automobile industry in the last ten years
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