Why summer 2025 Is the best time to buy a luxury vehicle

Luxury car buyers are in for a surprise this summer, as market forces converge to drive down prices on high-end vehicles.

Experts say a mix of oversupply, slowing EV demand, and shifting preferences is forcing dealers to slash prices and offer unprecedented incentives.

Lauren Fix, industry analyst at Car Coach Reports, explained that rising tariffs, higher interest rates, and soaring insurance premiums are softening demand, especially for electric luxury models. “This creates a perfect storm for buyers, but a pressure cooker for dealers with bloated inventories,” she said.

Here are five luxury cars expected to take the biggest price hits in Summer 2025:

1. Porsche Taycan – Down 26.5%

Once a top-tier electric sports sedan, the Taycan is now depreciating faster than most rivals. Average resale prices have dropped to $73,976, a 26.5% year-over-year dip. EV battery advancements and competition from fresher models are hurting its long-term value. Dealers are reportedly more flexible with pricing to clear the way for 2026 models.

2. Jaguar F-Pace – 291 Days of Inventory

Jaguar’s F-Pace is struggling due to the brand’s rebrand and its transition to an all-electric lineup by 2026. With a 291-day supply in U.S. dealerships — one of the highest in the industry — deep discounts are expected. Experts say the F-Pace’s uncertain future is forcing dealers to offload inventory fast.

3. Maserati Grecale – Already 7% below MSRP

Introduced to compete with the likes of BMW and Audi, the Grecale hasn’t resonated with buyers. The 2025 model comes with factory-backed reductions: $2,000 off the Modena trim, $3,300 off the Trofeo. Some dealers are already selling the Grecale GT at 7% below MSRP, according to RealCarTips.

4. Mercedes-Benz S-Class – Lost $65K in 2 Years

The S-Class, once the symbol of elite motoring, is feeling the heat. The S 580 4MATIC lost nearly $41,000 in year one, and over $65,000 by year two, says Edmunds. Oversupply and competition from EV alternatives like the Lucid Air and BMW i7 have driven its value down sharply.

5. BMW 5 Series – Discounts of up to 9%

As BMW rolls out its refreshed 2025 5 Series, older models are being heavily discounted. Some dealerships are offering up to 9% below MSRP, according to RealCarTips. Experts advise buyers to time purchases right before new stock hits lots, when dealers are most eager to negotiate.

For luxury car buyers, this summer might be the best window in years to get high-end vehicles at dramatically lower prices. Dealers are under mounting pressure to clear inventory, and that could mean significant savings — if you’re ready to negotiate.

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