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The scarcity strategy: How Edmiston turned market intelligence into €3bn of yacht sales

David Ijaseun by David Ijaseun
January 7, 2026
in Business, Premium
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In a year when buyers had money but yachts were hard to find, Edmistion, a superyacht brokerage found a way to win by making scarcity work in its favour.

The global yacht brokerage market spent 2025 navigating a familiar problem: strong demand at the top end, but very limited supply. Finding yachts above 60 metres, and especially above 80 metres, became increasingly difficult. Against this backdrop, Edmiston delivered what its leadership describes as a standout year built not on one major deal, but on repeatable execution.

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𝗛𝗼𝘄 a𝗶𝗿𝗹𝗶𝗻𝗲 a𝗹𝗹𝗶𝗮𝗻𝗰𝗲𝘀 k𝗲𝗲𝗽 𝗔𝗳𝗿𝗶𝗰𝗮 c𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱

𝗙𝘂𝗲𝗹 h𝗲𝗱𝗴𝗶𝗻𝗴 𝗶𝗻 a𝘃𝗶𝗮𝘁𝗶𝗼𝗻: 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 a𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗼𝗿 h𝗶𝗴𝗵-s𝘁𝗮𝗸𝗲𝘀 g𝗮𝗺𝗯𝗹𝗲?

The firm sold 44 yachts over 30 metres in 2025, with total transaction values exceeding €3 billion. More strikingly, it accounted for 57 percent of all global sales in the 65-metre-plus segment, completing seven of the nine largest yacht transactions worldwide.

Performance in a scarcity-driven market

At the top of the market, demand from ultra-high-net-worth buyers remains strong. But supply is the constraint. According to the firm, newer, high-quality yachts continue to transact quickly, while older vessels require realistic pricing to avoid stagnation.

Design expectations have also shifted. Buyers now prioritise beach clubs, wellness spaces, volume and open layouts. Environmental performance and new propulsion systems are emerging as the next dividing line, shaping resale values and future demand.

This has created a two-speed market. Newer yachts show price stability and, in some cases, modest appreciation. Older yachts move more slowly. Against this backdrop, Edmiston’s yachts sold at roughly twice the speed of the wider market.

The rise of off-market transactions

A key differentiator in 2025 was the firm’s focus on off-market transactions. Deals such as Alchemy and U-81 were completed even though the yachts were not publicly listed.

This approach relies on deep relationship networks, strong intelligence on owner intent, and fast execution once opportunities appear. With limited public inventory, brokerage performance increasingly depends on turning “unavailable” assets into viable deals.

Technology, culture and private ownership

Edmiston credits technology investments with enabling faster decisions and sharper pricing advice, while stressing that systems support, not replace, broker judgement.

As a privately owned firm, leadership says it benefits from agility, collaboration and long-term thinking. This structure allows senior expertise to be pulled into deals quickly, improving conversion in complex negotiations.

Charter as a demand engine

Charter continues to act as a gateway to ownership. High-specification yachts such as the 87-metre Vento and a new 72-metre Sanlorenzo flagship reflect the growing role of luxury charter revenue in introducing new buyers to the market.

Read more on Superyacht builders go bigger and greener, setting new records in 2025

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