• News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa
Friday, October 24, 2025
  • Login
Auto Journal Africa
  • News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa
Ask Autojorunal AI
No Result
View All Result
  • News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa
No Result
View All Result
Morning News
No Result
View All Result
Home Read a ride Cars/SUVs

Tesla faces biggest challenge yet as BYD gains ground in global EV race

Michael Olabode Williams by Michael Olabode Williams
February 22, 2025
in Cars/SUVs
0
Tesla vs BYD
938
SHARES
10.6k
VIEWS
Share on FacebookShare on Twitter

Tesla’s grip on the electric vehicle (EV) market is slipping, as Chinese rival BYD surges ahead with record-breaking sales.

After years of dominance, Tesla’s momentum has slowed. The company delivered 1.79 million vehicles in 2024, marking its first annual sales decline in over a decade. Price cuts meant to boost demand have instead squeezed profit margins, while competition from legacy automakers and emerging EV brands has intensified.

READ ALSO

Lewis Hamilton becomes first F1 driver to surpass 5,000 career points

Who is Michael Leiters? Five things to know about Porsche’s new CEO

Meanwhile, BYD sold 4.25 million vehicles last year—a 41% jump—with its mix of fully electric and hybrid models appealing to a wider audience. In December alone, BYD outsold Tesla by nearly 50,000 units, bringing the race for the global EV crown to its closest margin yet.

BYD’s rise poses a serious threat to Tesla

Unlike Tesla, which relies solely on EV sales, BYD benefits from government subsidies and hybrid vehicle offerings, allowing it to expand aggressively into Europe, Latin America, and other key regions. Its competitive pricing and rapidly improving battery technology have made it a formidable challenger.

December 2024 figures show BYD sold 207,734 EVs, while Tesla managed just over 160,000. At this rate, BYD could surpass Tesla in total EV sales as early as 2025.

Can Tesla Maintain Its Lead?

Tesla has responded with incentives like free charging, 0% financing, and lower lease rates, but these moves have yet to reverse its slowing growth. The company also faces a growing PR challenge, with CEO Elon Musk’s political stances becoming a polarizing factor for consumers.

A recent EV Politics Project survey of 600 consumers found that 75% agreed with the statement, “EVs are for leftists”—a perception that may be hurting Tesla’s brand appeal across demographics.

2025 will be a pivotal year. If BYD’s upward trajectory continues, Tesla could lose its status as the world’s top EV maker; a shift that seemed unthinkable just a few years ago.

For consumers, this fierce competition could mean better technology, lower prices, and more options. But for Tesla, it is a fight to stay on top in an industry it once single-handedly revolutionised.

Read more on Tesla’s $400m government deal disappears as contract gets pulled

Tags: All premiumBYDelectric vehiclesTesla

Related Posts

Lewis Hamilton 5,000 Career points
Cars/SUVs

Lewis Hamilton becomes first F1 driver to surpass 5,000 career points

October 20, 2025
Michael Leiters, Porsche new CEO
Cars/SUVs

Who is Michael Leiters? Five things to know about Porsche’s new CEO

October 20, 2025
Michael Leiters
Cars/SUVs

Porsche picks ex-McLaren boss to drive its comeback amid tough market

October 20, 2025
EV sales in September
Cars/SUVs

China lifts global EV sales to record high in September

October 15, 2025
UK Drivers Sue Carmakers Over Diesel Test Cheating
Cars/SUVs

UK drivers sue carmakers over diesel test ‘cheating’ in £6bn case

October 14, 2025
Toyota rearview camera
Cars/SUVs

Toyota recalls 394,000 vehicles over rearview camera malfunction

October 13, 2025
Next Post
Airports in U.S

The 5 busiest U.S. airports for private jets in 2024

POPULAR NEWS

Inferno at Toyota 1000 Desert Race consumes 49 cars

Inferno at Toyota 1000 Desert Race consumes 49 cars

July 3, 2023
Mobius Motors

Mobius Motors: Rising taxes, competition ends Kenyan SUV maker’s journey

August 7, 2024
Autojournal car race

Get ready for the biggest RACE show this December in Nigeria

August 12, 2024
From style to sustainability: How Geely Auto is shaping the future of luxury vehicles

From style to sustainability: How Geely Auto is shaping the future of luxury vehicles

October 25, 2024
Oyo State Governor gifts Saheed Osupa Toyota Prado SUV worth ₦70M 

Oyo State Governor gifts Saheed Osupa Toyota Prado SUV worth ₦70M 

August 22, 2023

EDITOR'S PICK

Trump and Elon Muck Pose With a Tesla

Trump buys Tesla to support Musk amid struggles

March 12, 2025
Italy eyes Chinese investments to revive defunct Stellantis brands

Italy eyes Chinese investments to revive defunct Stellantis brands

July 14, 2024
Toyota Hilux [Photo Credit CarandDriver]

Toyota Hilux, Ford listed among best-selling cars made in South Africa

August 17, 2023
FedEx Express Electric Vehicles in South Africa

Sustainable deliveries: FedEx takes the lead with electric vehicles in South Africa

July 6, 2023

About

Auto Journal Africa is the leading online and print magazine for automobiles in Africa.

Follow us

Recent Posts

  • Road Accident Fund scandal: R43bn govt agency exposed for massive mismanagement
  • Why petrol costs so much in South Africa
  • Tesla’s China comeback: Sales double as buyers rush to avoid 5% EV tax
  • Assembling a Brighter Future: How Nigeria could build a thriving auto industry, save foreign exchange

Links

  • Privacy Policy
  • About Us
  • Contact Us
  • News
  • Reviews
  • Events
  • Tools
  • For Sale

© 2023 Auto Journal

No Result
View All Result
  • News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa

© 2023 Auto Journal

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In