Naomi Campbell, a supermodel and activist, is teaming up with BMW to promote their new XM super-SUV in a campaign called “Dare to be You.”
The XM combines a powerful V8 engine with BMW’s latest battery technology. The campaign focuses on dedication, determination, and drive, and Naomi Campbell embodies these qualities.
She will also be designing her own one-of-a-kind XM SUV based on her understanding of the fashion world.
Jens Thiemer, senior vice president, customer and brand, at BMW, praised Campbell’s confidence and unique personality, saying that she perfectly embodies the campaign’s message.
“Naomi Campbell is a woman who goes her own way unswervingly and has become not only a unique supermodel but also a fascinating personality,” Thiemer said. There are few people who can identify with the motto ‘Dare to be You’ as strongly as she can.”
For supermodel Naomi Campbell, the decision was clear from the start: her dream of walking the world’s greatest catwalks came before everything else.
Naomi Campbell is a popular English model who started her career at the age of 15. She became one of the most well-known and sought-after models of the past 40 years. The fashion industry and the international press declared her as one of the six supermodels of her generation.
Campbell had a clear goal from the beginning – to walk on the world’s greatest catwalks. “My mum didn’t want me to become a model, but I committed to what I wanted. I finished school, but without college or university, there was only this path. I took on this risk, so I had to be successful,” she said.
Stay tuned for more information on this exciting partnership from Autojournal Africa.
Read more on BMW revolutionized mobility with Designworks in five decades
