Jeep has unveiled seven new concept vehicles ahead of its 57th annual Easter Jeep Safari, set to draw over 20,000 off-road enthusiasts to Moab from April 12 to 20. The 2025 concepts blend vintage-inspired design with modern off-road capability, celebrating the brand’s legacy while previewing its rugged future.
Designed for trail performance and visual impact, the new fleet includes electrified hybrids, military-style builds, and 1980s-themed throwbacks, reinforcing Jeep’s reputation for adventure, durability, and iconic style.
Each concept pays homage to past eras while showcasing Jeep’s signature toughness and Mopar performance upgrades. From rugged builds to electrified machines, this year’s fleet blends design flair with real trail-ready power.
A look at the lineup
Leading is the Jeep Convoy Concept, a military-style spin on the 2025 Gladiator. It’s packed with retro nods to the J-series pickups of the 1970s and rolls on 40-inch BFGoodrich tires. With a Warn 12,000-pound winch and canvas half-doors, it’s ready for any mission.
Another standout is the Bug Out, based on the Wrangler 4xe plug-in hybrid. It’s been stripped down to essentials, swapping traditional panels for lightweight carbon-fiber parts, perfect for serious overlanding and minimalist adventuring.
Nostalgia hits its peak with the Rewind, a vivid two-door Wrangler in Grimace Purple with a neon graphics package that screams 1980s pop culture. Under the hood is a 2.0-litre turbocharged engine, keeping it mechanically simple but visually loud.
Modern muscle meets vintage vibes
For those who prefer high-tech gear, the Blueprint Concept delivers. It’s a fully-accessorised Wrangler 4xe with steel bumpers, snorkel kit, and tube doors—built straight from the factory for off-road perfection.
Sun-seekers will gravitate toward the Sunchaser, painted in Solar Flash with Satin Black accents. It’s packed with trail gear, built for all-day fun from dawn to dusk.
Jeep also introduced two beefed-up Gladiators: the High Top Honcho Concept, which flaunts a ’70s-style paint job and off-road muscle, and the J6 Honcho Concept, which transforms a Rubicon into a heavy-duty pickup with an extended bed and custom roll bar.
Though this year’s batch focuses more on style than breakthrough tech, their adventurous spirit is unmistakable. Jeep’s latest Safari fleet isn’t just a nod to its past; it is a loud, proud celebration of everything off-road fans live for.
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