• News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa
Wednesday, July 9, 2025
  • Login
Auto Journal Africa
  • News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa
Ask Autojorunal AI
No Result
View All Result
  • News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa
No Result
View All Result
Morning News
No Result
View All Result
Home Electric Vehicles

Xiaomi’s SU7 EV launch earns it bragging rights worth $7.6 bn

David Ijaseun by David Ijaseun
April 2, 2024
in Electric Vehicles, Premium
0
China Xiaomi SU7

China Xiaomi SU7

456
SHARES
12.4k
VIEWS
Share on FacebookShare on Twitter

Chinese electronics giant Xiaomi has launched its first electric vehicle (EV), the SU7, propelling its market value by $7.6 billion. This surge in value has placed Xiaomi ahead of traditional U.S. automakers General Motors and Ford, marking a significant milestone for the tech company.

The SU7, short for Speed Ultra 7, has sparked excitement in the crowded Chinese EV market with its sleek design and competitive price tag, starting at under $30,000 for the base model. This pricing strategy positions Xiaomi to compete directly with Tesla’s Model 3 in China, offering consumers an attractive alternative in the rapidly evolving EV landscape.

READ ALSO

The automaker power shift: Who’s winning the U.S. market so far in 2025?

Over 100K sold: Why used electric vehicles are in high demand

Despite the initial success of the SU7 launch, Xiaomi faces significant challenges in the highly competitive EV market. Analysts have pointed out that Xiaomi could potentially lose nearly $10,000 per car this year, raising questions about the sustainability of its pricing strategy and the long-term profitability of its EV venture.

However, Xiaomi’s deep pockets and expertise in smartphone technology may give it a competitive edge in the EV market. The company’s focus on smart dashboards, a feature highly valued by Chinese consumers, could set it apart from other EV manufacturers and drive demand for its vehicles.

The strong interest in the SU7 is evident, with Xiaomi reporting 88,898 pre-orders within the first 24 hours of sales. The company has already produced 5,000 “founders edition” vehicles, which come with additional accessories for early buyers. Deliveries of these vehicles are set to begin in 28 Chinese cities, starting from Xiaomi’s Beijing factory.

Xiaomi’s foray into the EV market represents a strategic pivot for the company as it seeks to diversify its revenue streams beyond smartphones. The success of the SU7 could potentially position Xiaomi as a major player in the global EV market, challenging established automakers and reshaping the future of mobility.

However, the road ahead for Xiaomi’s EV venture is not without challenges. The company will need to navigate the complexities of the EV market, including fierce competition, evolving consumer preferences, and the need for continuous innovation to stay ahead of the curve.

As Xiaomi embarks on this new chapter in its journey, the world will be watching closely to see if its gamble in the EV market pays off, or if it will be a costly misstep for the tech giant.

Read more on BYD’s Q1 sales fall sharply by 43%, opens path for Tesla to regain top EV seller title

Tags: All premiumEVXiaomi

Related Posts

The automaker power shift: Who’s winning the U.S. market so far in 2025?
Business

The automaker power shift: Who’s winning the U.S. market so far in 2025?

July 9, 2025
Over 100K sold: Why used electric vehicles are in high demand
News

Over 100K sold: Why used electric vehicles are in high demand

July 9, 2025
car ownership
Cars/SUVs

Everything we know about tariffs, loans, and the vanishing dream of car ownership in U.S.A.

July 9, 2025
Tesla Robotaxi
Electric Vehicles

Can Tesla survive the lawsuits coming for its robotaxi fleet

July 9, 2025
Tesla shares
Business

Tesla short sellers set to pocket $1.4bn after shares tumble 7.5%

July 7, 2025
Air Canada
Aerospace

Sky leaders: Here are North America’s top five airlines in 2025

July 7, 2025
Next Post
BMW and Tata Technologies forge partnership to develop auto software

BMW and Tata Technologies forge partnership to develop auto software

POPULAR NEWS

Inferno at Toyota 1000 Desert Race consumes 49 cars

Inferno at Toyota 1000 Desert Race consumes 49 cars

July 3, 2023
Mobius Motors

Mobius Motors: Rising taxes, competition ends Kenyan SUV maker’s journey

August 7, 2024
Autojournal car race

Get ready for the biggest RACE show this December in Nigeria

August 12, 2024
From style to sustainability: How Geely Auto is shaping the future of luxury vehicles

From style to sustainability: How Geely Auto is shaping the future of luxury vehicles

October 25, 2024
Oyo State Governor gifts Saheed Osupa Toyota Prado SUV worth ₦70M 

Oyo State Governor gifts Saheed Osupa Toyota Prado SUV worth ₦70M 

August 22, 2023

EDITOR'S PICK

Here’s Every Accessory in Virgil Abloh’s Debut Louis Vuitton Collection

April 14, 2023
The all-electric Audi Skysphere Concept car

Why concept cars matter for automotive industry, consumers

February 4, 2023
Tesla signs landmark deal for China’s largest grid-scale battery plant

Tesla signs landmark deal for China’s largest grid-scale battery plant

June 21, 2025
South Africa rail network

South Africa opens rail network to private operators in a bid to revive economy

December 27, 2024

About

Auto Journal Africa is the leading online and print magazine for automobiles in Africa.

Follow us

Recent Posts

  • The automaker power shift: Who’s winning the U.S. market so far in 2025?
  • Over 100K sold: Why used electric vehicles are in high demand
  • Everything we know about tariffs, loans, and the vanishing dream of car ownership in U.S.A.
  • Minister Starovoit’s death exposes intense pressure inside Russia’s transport sector

Links

  • Privacy Policy
  • About Us
  • Contact Us
  • News
  • Reviews
  • Events
  • Tools
  • For Sale

© 2023 Auto Journal

No Result
View All Result
  • News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa

© 2023 Auto Journal

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In