Toyota sales hit October record despite ninth straight month of output declines

Toyota Motor Corp’s global output fell for the ninth straight month in October, but the world’s largest automaker offered a glimmer of hope with record-breaking sales for the same month. Toyota’s global sales rose 1.4% to 903,103 vehicles, marking its first increase in five months.

The automaker reported a modest 0.8% drop in global production to 893,164 units, a significant improvement from the 8% decline recorded in September. A spokesperson noted, “Despite ongoing challenges, October’s figures show signs of stabilization in our production capabilities.”

Production in the United States plunged 13% due to a four-month halt in manufacturing Grand Highlander and Lexus TX SUVs over airbag issues. These models returned to production on Oct. 21, with normal output at the Indiana plant expected by January.

China’s output slid 9%, reflecting stiff competition from local automakers, while production in Thailand dropped 13% due to subdued demand. However, Japan saw an 8% production increase, recovering from last year’s disruptions caused by a supplier accident. Canada and Mexico also reported slight production gains, each up 2%.

The figures, which include Lexus models but exclude Toyota subsidiaries Hino Motors and Daihatsu, illustrate the challenges Toyota faces in navigating global market dynamics while maintaining its leadership position.

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