South Africa’s auto market posted a strong rebound in November as new vehicle sales rose 12.5% year-on-year to 54,896 units, signalling firmer consumer demand despite economic pressure. Dealers accounted for nearly 80% of purchases, showing that daily buyers are still turning to showrooms even as household budgets tighten.
Toyota led the market with 13,576 units, far ahead of Suzuki’s 6,385 and Volkswagen’s 6,044. Ford secured fourth place with 3,095 sales after edging past Hyundai’s 3,051, while Chinese brands continued their steady climb with GWM and Chery selling 2,534 and 2,506 units respectively. “The numbers tell a story of resilience,” industry body Naamsa said, adding that light commercial vehicle sales jumped 20.5% to 13,048 units as small businesses refreshed old fleets.
Passenger cars rose 11% to 39,158 units, but exports fell 3.9% to 37,285 as global tensions dampened offshore demand. “The slight dip is not alarming,” Naamsa said. “It reflects global pressures, not weakening local capability.” Renault re-entered the top 10 with 1,415 customers, rounding off a month that showed renewed confidence among South African motorists and businesses.
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