Morocco has overtaken China as the European Union’s top automotive supplier, marking a major shift in the global car industry. For European consumers, this change means access to more affordable, high-quality vehicles, particularly electric models that meet EU environmental standards.
Record-Breaking Exports
In 2023, Morocco’s automotive exports to the EU surged to €15.1 billion, surpassing China’s €13.6 billion. While China shipped more vehicles overall—782,000 compared to Morocco’s 536,000—the North African nation’s focus on high-value production has allowed it to overtake the Asian giant in terms of market share.
Strategic Investments Pay Off
Key to Morocco’s success are its industrial hubs in Tangier and Kenitra, where cutting-edge factories produce popular models such as the Dacia Sandero and the Citroën Ami, an electric compact car. These facilities, supported by over 230 suppliers, have generated more than 220,000 jobs in the sector. By 2025, Morocco aims to produce one million vehicles annually, up from its current 700,000 capacity.
Environmentally Conscious Production
Morocco’s automotive sector is not only focused on volume but also on meeting strict environmental standards. The country’s supply chains, particularly in its key industrial zones, are designed to be sustainable, aligning with the EU’s growing demand for greener vehicles.
Economic Growth and Global Competitiveness
Between 2020 and 2023, Morocco’s automotive production increased by 63%, solidifying its status as Africa’s leading car manufacturer, second only to South Africa. Strategic partnerships with major global automakers like Renault and Stellantis have fueled this growth, drawn by Morocco’s skilled labor force and proximity to European markets.
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