Electric vehicles are no longer a question of if but of who leads. As the U.S. market gears up for a decade of rapid EV adoption, two American startups, Lucid Group and Rivian Automotive, are racing for dominance.
Lucid is currently growing faster, with projected sales growth of 73% in 2025 and 96% in 2026, according to analyst estimates. Much of this momentum is tied to the recent launch of the Gravity SUV, which doubles Lucid’s product offering alongside its flagship Air sedan. The Gravity taps into the lucrative U.S. SUV market, which accounted for over 55% of all vehicle sales in 2024.
Rivian, on the other hand, is scaling slower. Just 5% sales growth is expected in 2025, but with something Lucid lacks; financial muscle. Rivian sits on nearly $4.7 billion in cash, compared to Lucid’s $1.9 billion, giving it a far longer runway to scale its ambitions. More importantly, Rivian is building three mass-market models. The R2, R3, and R3X are set to start production in 2026, with prices beginning at $45,000.
Lucid’s vehicles, by contrast, remain aspirational rather than accessible. Prices currently range from $70,000 to over $249,000, putting them far out of reach for most buyers. While the company has teased plans for more affordable models, little has materialised, raising concerns about whether it can fund the next stage of growth.
Rivian’s near-term future looks more grounded in reality. It has already achieved positive gross margins, a key milestone Lucid has yet to reach. That progress, combined with a clear product roadmap and stronger financials, puts Rivian in a better position to become the next major EV brand in the U.S.
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