Honda’s 23% Q1 2024 profit surge driven by Hybrid sales in US and Japan

Honda Motor Co Ltd, Japan’s second-largest carmaker, reported a significant 23% rise in first-quarter profit, thanks to robust hybrid vehicle sales and a weaker yen. The automaker’s operating profit for the April-June period reached 484.7 billion yen ($3.3 billion), surpassing analysts’ expectations of 472.4 billion yen, according to a poll by LSEG.

Hybrid sales fuel profit growth

The growth in Honda’s profit is largely attributed to its success in the hybrid vehicle market, particularly in the United States and Japan. “Our hybrid models have been well-received, contributing significantly to our bottom line,” said Eiji Fujimura, Honda’s Chief Financial Officer, during an earnings briefing.

Sales performance: A tale of two markets

Globally, Honda’s vehicle sales rose by 2% to 1.9 million units in the first half of the year. This was primarily driven by a 9% increase in the U.S., Honda’s largest market. However, the company faced challenges in China, where sales plummeted by 23% to 416,000 vehicles.

“In China, we are contending with fierce price competition and a quicker-than-expected decline in the demand for internal combustion engine vehicles,” Fujimura added.

Strategic Shifts in China

In response to the shifting market dynamics, Honda announced plans to shut down a factory in China and cease production at another plant. However, the company is not retreating from the world’s largest auto market. Instead, it is ramping up its electric vehicle (EV) strategy by launching two new EV plants through joint ventures with Chinese automakers later this year.

Collaboration with Nissan

To accelerate its transition to EVs, Honda is also collaborating with Nissan Motor Co Ltd. The two Japanese giants have agreed to jointly develop next-generation software platforms and explore cooperation in areas such as batteries and e-axles. “This partnership with Nissan will enable us to compete more effectively in the rapidly evolving EV market,” Fujimura noted.

Outlook and Projections

Despite the challenges in China, Honda has maintained its full-year operating profit forecast at 1.42 trillion yen. However, the company has revised its sales outlook for China, cutting the projection by 21% to 840,000 vehicles.

The automotive industry is witnessing a significant shift towards electric and hybrid vehicles, and Honda’s strategic moves indicate its commitment to staying competitive in this changing landscape. With new partnerships and investments in EV technology, Honda aims to secure its position as a leader in the global automotive market.

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