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Home News Brand

General Motors to Pay $450M for Cadillac’s Formula 1 Debut in 2026

David Ijaseun by David Ijaseun
November 28, 2024
in Brand, Cars/SUVs, Premium
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Cadillac in Formula 1

Cadillac in Formula 1

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Cadillac is set to make a grand entrance into Formula 1 as the 11th team on the grid, marking a significant moment for both the brand and the sport. General Motors (GM), which represents Cadillac, will reportedly pay a staggering $450 million anti-dilution fee to secure its place in the 2026 season.

This bold move positions Cadillac as the 11th team in F1, with Mario Andretti stepping in as a board director. The news follows Michael Andretti’s resignation as CEO of Andretti Global, paving the way for GM to take the reins.

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Liberty Media CEO Greg Maffei called the partnership a “historic opportunity,” emphasising the benefits for F1’s growth in the U.S. market. “Welcoming an iconic American brand like Cadillac adds incredible value and interest to the sport,” Maffei said.

The $450 million fee will be shared among the 10 current F1 teams as compensation for dividing the prize pool with an additional competitor. GM President Mark Reuss highlighted the importance of innovation and excellence in F1. “It’s an honor for Cadillac to join this global stage, showcasing our engineering expertise and passion for motorsport,” Reuss said.

F1 CEO Stefano Domenicali praised Cadillac’s commitment as a “positive demonstration” of the sport’s evolution, anticipating a collaborative path forward. With this development, Cadillac is poised to elevate U.S. representation in a sport that has seen surging American interest in recent years.

Read more on Verstappen seals fourth champ title as Russell leads Mercedes 1-2 in Las Vegas GP

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