• News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa
Sunday, June 22, 2025
  • Login
Auto Journal Africa
  • News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa
Ask Autojorunal AI
No Result
View All Result
  • News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa
No Result
View All Result
Morning News
No Result
View All Result
Home Biography

From smart phones to fast cars: How Xiaomi fulfilled Apple’s electric vehicle dreams

David Ijaseun by David Ijaseun
April 10, 2024
in Biography, Business
0
Xiaomi SU7
752
SHARES
19k
VIEWS
Share on FacebookShare on Twitter

Imagine you are cruising down the highway in your new Xiaomi electric car, the sleek lines reminiscent of a luxury sports sedan. The user-friendly interface feels familiar, like the Xiaomi phone in your pocket. This futuristic vision became a reality last month with the launch of the Xiaomi SU7 (short for Speed Ultra 7), the company’s first electric vehicle (EV).

Recently, Apple reportedly shelved its EV ambitions, highlighting the complexities of the industry but Xiaomi, known for its innovative smartphones, wasn’t deterred. In 2021, the marque announced a $10 billion investment in electric vehicles, a bold move that signalled their long-term commitment to this space.

READ ALSO

Heesen launches Sparta, its biggest yacht at 220 feet long

Volkswagen to cut 20,000 jobs by 2030 in major restructuring

The SU7 itself is a technological marvel. With a drag coefficient touted as the world’s lowest, it cuts through the air with minimal resistance. Xiaomi claims the base model can reach 0-60 mph in a thrilling 2.78 seconds, exceeding the performance of established players like Tesla.

But speed isn’t everything. Xiaomi understands the importance of range anxiety, a common concern for EV drivers. The SU7 has a powerful battery engineered for incredibly fast charging, reaching full capacity in just 15 minutes. This, combined with a range that rivals established brands, offers drivers peace of mind on long journeys.

Lei Jun, Xiaomi’s CEO, in an interview, highlighted the company’s focus on affordability. The SU7 is priced competitively, aiming to undercut established players in the Chinese market. This strategy could spark a new price war, potentially benefiting consumers looking for a high-tech EV without a hefty price tag.

Nonetheless, Xiaomi’s entry to the EV ecosystem isn’t without challenges. The market is fiercely competitive, with giants like Tesla and BYD already vying for market share. Additionally, the global EV market has shown signs of slowing down.

Xiaomi, in April 2024, began delivering its first electric car, the sporty SU7, exceeding initial expectations. Over 100,000 orders poured in for the vehicle, sparking comparisons to Tesla’s dominance in the electric vehicle market.

“With the official debut of Xiaomi’s car, the true revolution in smart cars has begun,” declared Lei Jun, Xiaomi’s CEO and founder, at a launch ceremony in Beijing. “China is poised to be the birthplace of another great electric car company.”

The initial deliveries come from a limited “Founder’s Edition” batch of 5,000 cars, featuring exclusive extras for early adopters.

Following the SU7’s launch, Xiaomi warned potential buyers of wait times stretching from four to seven months, hinting at strong consumer demand.

While Xiaomi’s stock price soared on Tuesday due to the SU7’s popularity, analysts predict the company might lose close to $10,000 per car sold in 2024. Despite this, Xiaomi remains a force to be reckoned with in the electric vehicle market, with the potential to rival established giants like Tesla.

The Chinese tech giant has a secret weapon: its loyal customer base. By integrating the SU7’s operating system with their existing devices, they create a seamless user experience, potentially enticing existing Xiaomi fans to make the switch to their electric car.

As Xiaomi takes to the road with its first EV, one thing is clear: the future of electric vehicles promises to be exciting, innovative, and perhaps a little faster.

With established players facing stiff competitions and new entrants like Xiaomi offering compelling options, consumers have a lot to look forward to in the world of electric cars.

Read more on Xiaomi’s SU7 EV launch earns it bragging rights worth $7.6 bn

Tags: EVHeadlineXiaomi

Related Posts

Heesen launches Sparta, its biggest yacht at 220 feet long
Business

Heesen launches Sparta, its biggest yacht at 220 feet long

June 19, 2025
Volkswagen tax in India
Business

Volkswagen to cut 20,000 jobs by 2030 in major restructuring

June 17, 2025
Oceanco unveils the 364-foot Y726, one of its largest megayachts
Business

Oceanco unveils the 364-foot Y726, one of its largest megayachts

June 16, 2025
Lamborghini: Combustion engines will live “as long as possible”
Business

Lamborghini: Combustion engines will live “as long as possible”

June 16, 2025
VinFast posts $712m Q1 loss despite 300% jump in EV deliveries
Business

VinFast posts $712m Q1 loss despite 300% jump in EV deliveries

June 11, 2025
Taiwo Shittu, CEO, Lanre Shittu Motors
Business

Why Chinese trucks now dominate Nigeria’s roads – Taiwo Shittu

June 8, 2025
Next Post
Meet Pelumi Nubi, first black female to drive from London’s streets to Lagos’ heart

Meet Pelumi Nubi, first black female to drive from London's streets to Lagos' heart

POPULAR NEWS

Inferno at Toyota 1000 Desert Race consumes 49 cars

Inferno at Toyota 1000 Desert Race consumes 49 cars

July 3, 2023
Mobius Motors

Mobius Motors: Rising taxes, competition ends Kenyan SUV maker’s journey

August 7, 2024
Autojournal car race

Get ready for the biggest RACE show this December in Nigeria

August 12, 2024
From style to sustainability: How Geely Auto is shaping the future of luxury vehicles

From style to sustainability: How Geely Auto is shaping the future of luxury vehicles

October 25, 2024
Oyo State Governor gifts Saheed Osupa Toyota Prado SUV worth ₦70M 

Oyo State Governor gifts Saheed Osupa Toyota Prado SUV worth ₦70M 

August 22, 2023

EDITOR'S PICK

Wheelchair-accessible vehicle

One of these 6 guides to buy a Wheelchair Adapted Vehicle in 2024 can save you $25,000

March 13, 2024
Land Rover unveils high-performance defender for 2026 Dakar Rally

Land Rover unveils high-performance defender for 2026 Dakar Rally

May 13, 2025
electric pickup trucks

Hyped, Reserved, Forgotten: Why electric pickups failed to win over American truck buyers

June 5, 2025
Innocent Ifediaso Chukwuma, founder, Innoson Vehicle Manufacturing

Innonson Motors: How CEO moved from selling spare parts to manufacturing cars

July 30, 2023

About

Auto Journal Africa is the leading online and print magazine for automobiles in Africa.

Follow us

Recent Posts

  • Tesla signs landmark deal for China’s largest grid-scale battery plant
  • Heesen launches Sparta, its biggest yacht at 220 feet long
  • Lucid vs. Rivian: The battle for America’s EV future heats up
  • Tesla pauses Cybertruck and Model Y production to boost efficiency

Links

  • Privacy Policy
  • About Us
  • Contact Us
  • News
  • Reviews
  • Events
  • Tools
  • For Sale

© 2023 Auto Journal

No Result
View All Result
  • News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa

© 2023 Auto Journal

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In