Ferrari hits the brakes on second electric car, delays launch to 2028

Ferrari has postponed the launch of its second all-electric vehicle until 2028, two years later than initially planned.

The Italian marque, revered for its roaring combustion engines and emotional driving experiences, is slowing its EV rollout due to tepid demand from its elite customer base. According to Reuters, internal sources suggest the delay is not due to engineering setbacks but a strategic response to market hesitation.

While the company has yet to publicly confirm plans for a second EV, it remains committed to debuting its first fully electric model in a phased unveiling starting October 2025. Deliveries are scheduled to begin in late 2026.

Ferrari’s customer-first approach is proving influential. The decision echoes broader industry caution, with rivals like Lamborghini and Aston Martin also adjusting their EV timelines. Lamborghini’s first EV, for instance, was pushed from 2028 to 2029.

Although Ferrari is tight-lipped about the second EV, it continues its electrification journey. Its current lineup includes several hybrids, such as the SF90 Stradale (introduced in 2019) and the 296 GTB (launched in 2021). The brand’s new flagship, the limited-run F80, features a V6 hybrid system paired with three electric motors.

Still, Ferrari’s brand rests on visceral performance and emotional engagement—traits many customers fear could be lost in a silent, battery-powered future. This sentiment is driving the brand to proceed cautiously, blending legacy with innovation at its own pace.

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