Nissan Motor has announced its ambitious plan to introduce 30 new models over the next three years, aiming to boost global sales by 1 million vehicles while enhancing profitability through cost-cutting measures.
In an update to its medium-term business strategy, the Japanese automaker outlined its goal to achieve an operating profit margin of over 6% by the end of the financial year in March 2027, along with total shareholder returns exceeding 30%.
Nissan, once a trailblazer in electric vehicles (EVs) with its all-electric Leaf, has faced stiff competition from companies like Tesla and BYD, especially in markets like China, the world’s largest automotive market.
The company expects that by the end of the decade, EVs will constitute 60% of its global sales, with hybrids accounting for another 20% and traditional internal combustion engine vehicles making up the remaining 20%. This marks an increase from its previous target of 55% electrified vehicles by February 2023.
To achieve this, Nissan plans to introduce 16 electrified models, including eight all-electric vehicles and four plug-in hybrids. It aims to reduce the cost of next-generation EVs by 30% by 2030, making them more competitive with traditional vehicles.
In the U.S. and Canada, Nissan plans to launch seven new models and overhaul 78% of its passenger vehicle lineup for the Nissan brand, including introducing e-power and plug-in hybrid models.
The company also has ambitious plans for the Chinese market, where it intends to introduce eight new energy vehicles, with four being Nissan brand models. In Europe, Nissan plans to launch six new models.
One of Nissan’s key upcoming releases is a new electric 3-row SUV, expected by the end of the financial year in March 2029. This model promises a 50% reduction in quick charging time and 50% higher energy density compared to the Ariya model.
To further its goals, Nissan is considering new partnerships in the U.S. and Japan, building on its existing alliance with Renault and Mitsubishi Motors in Europe, India, and Latin America.
The company is also reportedly in advanced talks to invest in EV maker Fisker to utilize its truck platform.
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