• News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa
Wednesday, October 22, 2025
  • Login
Auto Journal Africa
  • News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa
Ask Autojorunal AI
No Result
View All Result
  • News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa
No Result
View All Result
Morning News
No Result
View All Result
Home News Brand

Nissan CEO Uchida battles to revive automaker amid mounting pressure

David Ijaseun by David Ijaseun
December 10, 2024
in Brand, Cars/SUVs
0
Nissan CEO Makoto Uchida

Nissan CEO Makoto Uchida

967
SHARES
10.5k
VIEWS
Share on FacebookShare on Twitter

Nissan CEO Makoto Uchida is under intense pressure to rescue the struggling automaker while fighting to secure his position. With declining sales in the U.S. and China, mounting activist investor scrutiny, and a rapidly changing automotive landscape, Uchida has promised sweeping reforms to make Nissan leaner and more competitive.

“The challenges we face today demand bold decisions,” Uchida said during a recent earnings call, where he pledged to cut 9,000 jobs, reduce production capacity by 20%, and slash $2.6 billion in costs. He even committed to halving his salary to demonstrate accountability.

READ ALSO

Lewis Hamilton becomes first F1 driver to surpass 5,000 career points

Who is Michael Leiters? Five things to know about Porsche’s new CEO

Nissan, once a pioneer with its electric Leaf model, now grapples with strategic missteps, including a failure to prioritize hybrids in the U.S. market. Analysts argue that this oversight left Nissan vulnerable as demand for hybrids surged amid high EV prices and limited charging infrastructure.

Mounting Criticism and Internal Pressure

In an October meeting with hundreds of managers, Uchida acknowledged Nissan’s worsening financial health, citing weak profitability and sales in key markets. Managers questioned why the company had not hedged its EV strategy with hybrids, which have been popular in Japan for years.

“What we have today at Nissan is a man-made disaster,” said Seiji Sugiura, a senior analyst at Tokai Tokyo Intelligence Laboratory. “Uchida must either deliver results or hand over to new leadership.”

Nissan’s global sales fell to 3.3 million units in 2023, a 40% drop from 2017, wiping out $30 billion in market value. The company’s iconic status has eroded, with competitors like Tesla and China’s BYD seizing market share.

Recovery Plan and Investor Interest

Uchida has launched a recovery team to streamline operations, with factory cuts planned in China and potentially Mexico. Some 1,000 U.S. employees have already accepted early retirement offers, and Nissan intends to reduce production shifts in North America.

Amid the turmoil, activist investors are gaining ground. Singapore-based Effissimo Capital Management recently acquired a 2.5% stake in Nissan, while Hong Kong’s Oasis Management has also invested.

Effissimo declined to comment, but analysts view these moves as signs of increasing pressure on Nissan’s leadership to deliver results.

Shifting Strategies and Future Outlook

Nissan now plans to launch 34 hybrid and electric models by 2030, including a plug-in hybrid for the U.S. by 2026. However, Uchida’s bet on EVs faces ongoing challenges, including production issues with the Ariya, which was expected to rival Tesla’s Model Y but stumbled out of the gate.

“I remain determined to fulfill my duties as CEO,” Uchida told reporters. But with activist investors circling and internal criticism growing, the coming months will determine both his and Nissan’s future.

Read more on Nissan cuts Kyushu Plant production by one-third due to declining U.S. market

Tags: HeadlineNissan

Related Posts

Lewis Hamilton 5,000 Career points
Cars/SUVs

Lewis Hamilton becomes first F1 driver to surpass 5,000 career points

October 20, 2025
Michael Leiters, Porsche new CEO
Cars/SUVs

Who is Michael Leiters? Five things to know about Porsche’s new CEO

October 20, 2025
Michael Leiters
Cars/SUVs

Porsche picks ex-McLaren boss to drive its comeback amid tough market

October 20, 2025
EV sales in September
Cars/SUVs

China lifts global EV sales to record high in September

October 15, 2025
UK Drivers Sue Carmakers Over Diesel Test Cheating
Cars/SUVs

UK drivers sue carmakers over diesel test ‘cheating’ in £6bn case

October 14, 2025
Toyota rearview camera
Cars/SUVs

Toyota recalls 394,000 vehicles over rearview camera malfunction

October 13, 2025
Next Post
China's BYD eyes record-breaking 2024 with 4 million sales goal in sight

China's BYD eyes record-breaking 2024 with 4 million sales goal in sight, outshines rivals

POPULAR NEWS

Inferno at Toyota 1000 Desert Race consumes 49 cars

Inferno at Toyota 1000 Desert Race consumes 49 cars

July 3, 2023
Mobius Motors

Mobius Motors: Rising taxes, competition ends Kenyan SUV maker’s journey

August 7, 2024
Autojournal car race

Get ready for the biggest RACE show this December in Nigeria

August 12, 2024
From style to sustainability: How Geely Auto is shaping the future of luxury vehicles

From style to sustainability: How Geely Auto is shaping the future of luxury vehicles

October 25, 2024
Oyo State Governor gifts Saheed Osupa Toyota Prado SUV worth ₦70M 

Oyo State Governor gifts Saheed Osupa Toyota Prado SUV worth ₦70M 

August 22, 2023

EDITOR'S PICK

Global EV Market Grows 30.5% in September

Global EV Market Grows 30.5% in September

October 16, 2024
Jetcar Kromh

How Jetcar Kromh exports Egyptian water cruiser to 70 countries

March 23, 2025
Nigerians to pay more for driver’s licences, up to N400,000 for new number plates

Nigerians to pay more for driver’s licences, up to N400,000 for new number plates

June 8, 2025
Tesla [Source: Investopedia]

Tesla outsells Audi globally in 2024, despite decline in both brands’ sales

January 14, 2025

About

Auto Journal Africa is the leading online and print magazine for automobiles in Africa.

Follow us

Recent Posts

  • Assembling a Brighter Future: How Nigeria could build a thriving auto industry, save foreign exchange
  • Carmakers rush to secure rare earth elements as China tightens controls
  • Japan calls for delay in Vietnam’s motorbike ban
  • Nigeria police recover two luxury cars stolen from the Netherlands

Links

  • Privacy Policy
  • About Us
  • Contact Us
  • News
  • Reviews
  • Events
  • Tools
  • For Sale

© 2023 Auto Journal

No Result
View All Result
  • News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa

© 2023 Auto Journal

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In