• News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa
Sunday, June 22, 2025
  • Login
Auto Journal Africa
  • News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa
Ask Autojorunal AI
No Result
View All Result
  • News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa
No Result
View All Result
Morning News
No Result
View All Result
Home News

Nigeria’s love for Lamborghinis: The luxury, the scrutiny, and the hidden costs

David Ijaseun by David Ijaseun
March 18, 2025
in News, Premium
0
Lamborghini
986
SHARES
10.9k
VIEWS
Share on FacebookShare on Twitter

Social media is ablaze with images of newly acquired Lamborghinis, but behind the glamour lies a costly reality. When former Big Brother Naija winner Mercy Eke unveiled her orange-and-black Lamborghini Urus, reportedly worth ₦340 million ($390,000), fans were thrilled. Yet, whispers of skepticism quickly followed. How can celebrities afford such luxury, especially in an economy where the average Nigerian earns less than ₦100,000 ($115) per month?

“I work hard, and I spoil myself accordingly,” Mercy wrote, brushing off the criticism. But as more socialites join the supercar trend, public debates about wealth, social influence, and financial responsibility intensify.

READ ALSO

Tesla signs landmark deal for China’s largest grid-scale battery plant

Lucid vs. Rivian: The battle for America’s EV future heats up

The socialite vs. The superstar

Socialite Sophia Egbueje also made headlines when she showcased her Lamborghini amid a public spat with Grammy-winning artist Burna Boy. Sophia had accused Burna Boy of promising her the luxury SUV but failing to deliver. Days later, she posted: “My baby is here.”

While some celebrated her financial independence, others questioned her ability to afford a vehicle with maintenance costs running into millions of naira annually.

“The real cost of owning a Lamborghini is not just the purchase price,” says Ayo Adekunle, an auto expert in Lagos. “Routine servicing alone can cost over ₦10 million ($11,500) a year, and let’s not talk about insurance and fuel.”

The reality of supercar ownership

Owning a Lamborghini in Nigeria is more than a status symbol; it is also a financial commitment. The Urus, with a 4.0-liter twin-turbo V8, drinks fuel at 12 mpg (19.6 L/100 km). A full tank costs nearly ₦100,000 ($115), and at Lagos traffic speeds, it empties fast.

The financial strain isn’t unique to Nigeria. In the U.S., Michael Mejia, who won a Lamborghini Urus from Shakira, struggled with its $2,000 monthly insurance and rising fuel costs. Despite receiving $90,000 for maintenance, he put the car up for sale, calling it a “money pit.”

Luxury or liability?

While celebrities and influencers continue to dazzle with supercars, the real conversation is about financial sustainability. “It’s not just about buying a Lambo,” says financial analyst Tolu Adebayo. “It’s about whether you can comfortably maintain it without it crippling your finances.”

The debate over luxury in Nigeria is not going away anytime soon. While the Lamborghini Urus remains a dream car for many, the reality is clear: owning one is easy, maintaining it is another story.

Read more on Lamborghini CEO discusses future strategy, electrification, and maintaining brand identity

Tags: Around AfricaHeadlineLamborghiniLuxury cars

Related Posts

Tesla signs landmark deal for China’s largest grid-scale battery plant
News

Tesla signs landmark deal for China’s largest grid-scale battery plant

June 21, 2025
Lucid vs. Rivian: The battle for America’s EV future heats up
Electric Vehicles

Lucid vs. Rivian: The battle for America’s EV future heats up

June 19, 2025
Ferrari New 296 Speciale
Cars/SUVs

Ferrari builds new 296 Speciale to honour its Le Mans legacy

June 19, 2025
image source: Masonry
Cars/SUVs

Mansory unveils $1m convertible G-Wagen in collaboration with Alec Monopoly

June 19, 2025
Ferrari Second Electric Car
Electric Vehicles

Ferrari hits the brakes on second electric car, delays launch to 2028

June 18, 2025
Volkswagen tax in India
Business

Volkswagen to cut 20,000 jobs by 2030 in major restructuring

June 17, 2025
Next Post
BYD unveils battery system for five-minute EV charging, challenging Tesla

BYD unveils battery system for five-minute EV charging, challenging Tesla

POPULAR NEWS

Inferno at Toyota 1000 Desert Race consumes 49 cars

Inferno at Toyota 1000 Desert Race consumes 49 cars

July 3, 2023
Mobius Motors

Mobius Motors: Rising taxes, competition ends Kenyan SUV maker’s journey

August 7, 2024
Autojournal car race

Get ready for the biggest RACE show this December in Nigeria

August 12, 2024
From style to sustainability: How Geely Auto is shaping the future of luxury vehicles

From style to sustainability: How Geely Auto is shaping the future of luxury vehicles

October 25, 2024
Oyo State Governor gifts Saheed Osupa Toyota Prado SUV worth ₦70M 

Oyo State Governor gifts Saheed Osupa Toyota Prado SUV worth ₦70M 

August 22, 2023

EDITOR'S PICK

Reliability or style: A showdown between Honda S2000 and Mazda RX-7 classic sports cars

Reliability or style: A showdown between Honda S2000 and Mazda RX-7 classic sports cars

January 18, 2023
Marcia Mayaba and Aicha Evans

Autojournal Africa celebrates women of impact in automotive, aviation, and maritime

March 10, 2025
Volkswagen electric vehicles [Volkswagen Group China]

Volkswagen plans to spend $2.7 bn in China for more electric vehicles

April 11, 2024
Honda hybrid

Honda forecasts 2.8% rise in operating profit for 2024/25

May 10, 2024

About

Auto Journal Africa is the leading online and print magazine for automobiles in Africa.

Follow us

Recent Posts

  • Tesla signs landmark deal for China’s largest grid-scale battery plant
  • Heesen launches Sparta, its biggest yacht at 220 feet long
  • Lucid vs. Rivian: The battle for America’s EV future heats up
  • Tesla pauses Cybertruck and Model Y production to boost efficiency

Links

  • Privacy Policy
  • About Us
  • Contact Us
  • News
  • Reviews
  • Events
  • Tools
  • For Sale

© 2023 Auto Journal

No Result
View All Result
  • News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa

© 2023 Auto Journal

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In