Lucid Motors gains ground as Tesla’s model S loses shine after 12 years

For electric vehicle buyers, the winds of change are blowing. Lucid Motors is emerging as a strong challenger to Tesla, as more luxury EV drivers trade in their Model S for Lucid’s sleek new Air sedan and Gravity SUV.

According to data from Electrek, Lucid’s sales have grown steadily across the United States and Europe, with many Tesla owners citing “stagnation” in Tesla’s flagship models as a key reason for the switch. The Model S, first launched in 2012, has seen only incremental updates in design and interior features since its debut.

Lucid’s interim CEO, Mar Winterhoff, did not hold back in her comments. “Nothing has changed in 12 years,” she said, referencing Tesla’s design approach. “Maybe he should focus on his ailing company instead.”

The comments come at a critical time for Tesla. Once the undisputed leader of the EV revolution, Tesla is now facing slowing demand for its premium models. The company’s Fremont factory has the capacity to build around 25,000 Model S and X units per quarter, yet recent deliveries have fallen to the low thousands, a decline of over 60% compared to the same period in 2023.

Meanwhile, Lucid is investing heavily in innovation. The Lucid Air boasts a range of up to 520 miles per charge, currently the longest of any production EV, while offering a more luxurious interior and advanced software interface. The upcoming Gravity SUV, expected to debut in 2026, aims to combine long-range capability with family practicality.

For buyers, the shift means more choice in the high-end electric market. Lucid’s vehicles bring fresh styling, premium comfort, and cutting-edge tech that many feel Tesla has neglected. “Consumers want evolution, not repetition,” noted EV analyst Jaden Lowe. “Lucid is giving them that.”

Tesla, however, still holds a strong edge in software and infrastructure. Its Autopilot system remains among the most advanced on the market, and its global Supercharger network, with more than 50,000 chargers worldwide, continues to offer unmatched convenience for long-distance travel.

Analysts say this growing rivalry could accelerate progress in the EV sector. More competition often leads to faster innovation and lower prices for consumers. Yet the surge in new EV demand could also strain the global supply of key materials such as lithium and nickel, which are essential for battery production.

As Lucid challenges Tesla’s long-standing dominance, the luxury EV landscape is clearly shifting. What once seemed like Tesla’s uncontested reign is now a race, and for many drivers, it’s a race worth watching.

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