TAP Air Portugal, has defied the odds, reporting its highest profit in 78 years since its first commercial flight. With a net profit of $192 million in 2023, the airline has not only surpassed its previous records but has also marked a significant milestone in its storied history.
From its humble beginnings as a division of Portugal’s Civil Aviation Department in 1945, TAP Air Portugal has evolved into a global player, connecting Portugal to 90 destinations across 34 countries. Its journey through the skies has been one of innovation and adaptation, culminating in a fleet of 106 modern aircraft, including Airbus and Boeing models.
Despite encountering turbulence in its privatisation process and navigating through the uncertainties of a post-pandemic world, TAP Air Portugal has demonstrated resilience and determination. Its CEO, Luís Rodrigues, attributes this success to a strategic focus on enhancing customer experience, operational efficiency, and financial stability.
“Increasing punctuality, improving regularity, and elevating our Net Promoter Score (NPS) underscore our commitment to delivering superior service,” Rodrigues said. “Moreover, signing new collective labour agreements underscores our recognition and dedication to our employees.”
Furthermore, the airline’s financial performance speaks volumes about its resurgence. With a 15% increase in passenger numbers, TAP Air Portugal carried nearly 16 million travellers in 2023, signalling a robust recovery post-pandemic. Also, the airline is expanding its route network, with plans to add 10 weekly flights to North America, bringing the total to 77 flights per week between the US and Portugal. However, Rodrigues remains cautious about the challenges that lie ahead in 2024, SimpleFlying reported.
“While celebrating our achievements, we remain mindful of the hurdles that await us,” Rodrigues said. “As we chart our course for the future, our priority is to execute our strategic roadmap, ensuring sustained profitability and growth.”
The road ahead is not without obstacles, particularly concerning the airline’s privatization process. Amid political upheavals and government crises, the sale of a 51% stake in the airline has encountered delays. Nonetheless, Rodrigues remains optimistic, highlighting continued interest from foreign investors despite the uncertainties.
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