• News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa
Tuesday, August 5, 2025
  • Login
Auto Journal Africa
  • News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa
Ask Autojorunal AI
No Result
View All Result
  • News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa
No Result
View All Result
Morning News
No Result
View All Result
Home Read a ride Cars/SUVs

Volvo’s EX30 faces uncertainty in US despite European success

David Ijaseun by David Ijaseun
April 28, 2025
in Cars/SUVs, News
0
Volvo EX30
626
SHARES
8.1k
VIEWS
Share on FacebookShare on Twitter

Volvo’s latest electric offering, the EX30, has captured the attention of European car buyers, soaring to become one of the region’s best-selling electric vehicles. However, the compact premium SUV’s launch in the U.S. has been far from smooth. While the EX30 promises eco-friendly innovation and sleek design, its American debut has been marred by delays and trade barriers that have thrown Volvo into choppy waters.

Setback in the U.S. market

The EX30’s U.S. entry has struggled due to several factors, including significant tariffs. Initially built in China, the SUV faced a 25% tariff on all Chinese-made cars and parts entering the U.S., driving up costs and causing delivery delays. This tariff burden not only impacted Volvo’s ability to deliver the SUV at competitive prices but also made early deliveries unprofitable.

READ ALSO

Ghanaian police recovers 43 stolen luxury cars linked to global theft rings

Mercedes fights back, seizes 1.5 million fake car parts across the world

However, in a bid to ease these complications, Volvo has begun producing the EX30 in Belgium, with the first European-built models rolling off the production line on Friday. This shift aims to reduce tariff exposure, giving the company a clearer path to American markets.

Leadership under pressure

Despite this positive move, Volvo’s troubles run deeper. At the helm of the company now is Håkan Samuelsson, who has resumed his role as CEO at the age of 74. Samuelsson, tasked with steering Volvo through these turbulent times, is already facing a range of challenges that demand urgent attention.

Since Volvo’s 2021 initial public offering (IPO), the company has lost two-thirds of its value, and disappointing sales figures have only added to its woes. Samuelsson now faces the unenviable task of devising a turnaround strategy to regain investor confidence and restore Volvo’s market position.

“We have the right products, and the EX30 is a strong contender, but we need to ensure we’re meeting the demands of global markets,” Samuelsson commented after the first European EX30s were produced. “Our focus now is on increasing production efficiency and addressing the challenges in the U.S. market.”

The threat of a U.S. sales ban

Further complicating matters for Volvo is the looming threat of a U.S. sales ban, stemming from political tensions. The company is majority-owned by Zhejiang Geely Holding Group, a Chinese conglomerate, and the U.S. government has already imposed the hefty 25% tariff on imported vehicles from China. If tensions continue to rise, Volvo’s ability to sell cars in the U.S. could face additional restrictions, further threatening its revenue stream.

Despite the hurdles, Volvo is committed to its American expansion and will continue to monitor developments as it works to establish a stronger presence in the market. However, the company’s fortunes hinge on overcoming both external pressures and internal restructuring.

A critical time for Volvo’s future

As the automotive sector grapples with changing global dynamics and trade policies, Volvo’s experience highlights the complex challenges that traditional carmakers face when transitioning to electric vehicles. The company’s future will depend on how quickly it can adapt to market shifts, manage supply chain disruptions, and respond to geopolitical tensions.

With leadership now under Samuelsson, Volvo’s next moves will be critical in determining whether the company can overcome these turbulent waters and reach calmer shores in the competitive EV market.

Read more on Volvo Cars’ Q3 profit jumps to $550m but sales forecast drops to 7-8% for 2024

Tags: HeadlineTariffsVolvo

Related Posts

stolen luxury vehicles in Ghana recovered
News

Ghanaian police recovers 43 stolen luxury cars linked to global theft rings

August 4, 2025
Mercedes fights back, seizes 1.5 million fake car parts across the world
News

Mercedes fights back, seizes 1.5 million fake car parts across the world

August 4, 2025
Busted: How LASTMA arrested 61,000 vehicles in six months
Cars/SUVs

Busted: How LASTMA arrested 61,000 vehicles in six months

August 4, 2025
Jeep Avenger hits 200,000 orders as brand gains new ground in Europe
Cars/SUVs

Jeep Avenger hits 200,000 orders as brand gains new ground in Europe

August 4, 2025
Saglev EV
Africa

Nigerian government commends SAGLEV for local EV manufacturing breakthrough

August 3, 2025
Ferrari Purosangue
Cars/SUVs

Ferrari’s half-year 2025 sales hit 7,087 units

August 3, 2025
Next Post
Spain power outage

State of emergency declared as power outage cripples Spain and Portugal

POPULAR NEWS

Inferno at Toyota 1000 Desert Race consumes 49 cars

Inferno at Toyota 1000 Desert Race consumes 49 cars

July 3, 2023
Mobius Motors

Mobius Motors: Rising taxes, competition ends Kenyan SUV maker’s journey

August 7, 2024
Autojournal car race

Get ready for the biggest RACE show this December in Nigeria

August 12, 2024
From style to sustainability: How Geely Auto is shaping the future of luxury vehicles

From style to sustainability: How Geely Auto is shaping the future of luxury vehicles

October 25, 2024
Oyo State Governor gifts Saheed Osupa Toyota Prado SUV worth ₦70M 

Oyo State Governor gifts Saheed Osupa Toyota Prado SUV worth ₦70M 

August 22, 2023

EDITOR'S PICK

Rolls-Royce Spectre

Michael Fux buys two Spectres to become first U.S. citizen to own Rolls-Royce EV

August 5, 2024
2023 Tacoma vs 2023 Ford

2023 Pickup truck showdown: Ford F-150 vs Toyota Tacoma

May 15, 2023
The 3 greatest muscle cars ever: Power, Legacy, and Pure Americana

The 3 greatest muscle cars ever: Power, Legacy, and Pure Americana

June 3, 2025
Gauteng Road

Gauteng bags R28.1 bn for road upgrades, launches high-tech number plates

August 15, 2024

About

Auto Journal Africa is the leading online and print magazine for automobiles in Africa.

Follow us

Recent Posts

  • Ghanaian police recovers 43 stolen luxury cars linked to global theft rings
  • Mercedes fights back, seizes 1.5 million fake car parts across the world
  • Busted: How LASTMA arrested 61,000 vehicles in six months
  • Jeep Avenger hits 200,000 orders as brand gains new ground in Europe

Links

  • Privacy Policy
  • About Us
  • Contact Us
  • News
  • Reviews
  • Events
  • Tools
  • For Sale

© 2023 Auto Journal

No Result
View All Result
  • News
    • Tech
    • Lifestyle
    • Business
    • Opinion
    • Premium
  • Reviews
  • Events
    • Nigeria
    • South Africa
  • Tools
    • Price Guide
    • Find your idea car
    • Car valuation
    • Sell your car
    • Car insurance quote
    • Locate a dealer
    • Deals
  • For Sale
    • New Cars for sale
    • Cheap Cars for sale
    • Bikes for sale
    • Trucks for sale
    • Boats for sale
    • Jets for sale in Africa
    • Cars under 5m
    • EV in Nigeria
    • EV in South Africa

© 2023 Auto Journal

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In